THE FUTURE OF AI IN PERFORMANCE MARKETING

Exactly How Anticipating Analytics is Transforming Efficiency MarketingWhether you're anticipating project performance for a customer or your agency's very own campaigns, predictive analytics gives an important very first step to data-driven decision-making. However, it is very important to keep in mind that predictive versions are probabilities, n

How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark